C-Ray Media works with our clients, not only to develop a detailed marketing plan, but assists with gauging those efforts. We analyze each event or advertisement for Return on Investment and aid in quantifying leads. We work with the publishers and tradeshow providers on bundling when possible, to combine advertising packages or multiple show contracts to obtain the best pricing. We do all we can to make the most out of your marketing budget.
What is a Marketing Plan?
A Marketing Plan is a document that supplements your business plan and brings together all of your market research, so you can work out exactly where your business is going and how it is going to get there.
Your Market Plan should include:
- Details of the current market
- A full analysis of your strengths, weaknesses, opportunities and threats. (SWOT Analysis.)
- A list of competitors and how you compare to them
- Your niche
- Your goals and plans for achieving your objectives
- A budget for each event or advertisement
To create a solid and realistic marketing plan, key management needs to be involved from all areas within your company. The entire company needs to be aware of goals and how to meet them. A truly successful marketing plan provides for valuable feedback from key employees on what is achievable and how goals can be met.
Having a marketing plan is very beneficial, as it can keep you organized and moving forward on a path of growth and success. It gives your team a vision of where the company is headed and how they can assist with growing it. A well thought out marketing plan also identifies possible barriers or obstacles in your path, your niche in the market place and what your advantage and disadvantages are with your competition. It allows you to keep track of your marketing budget and make revisions from time to time. The plan should be flexible and able to be adapted to meet the changing conditions in the market place. Even with a solid marketing plan, you will need to revisit it occasionally and make sure that your goals and objectives are still the same ones you were trying to achieve when you started. It is not unusual to change your plan part way through – it is important if your market or strategy changes. It should also identify your company and trends from past market plans. We would be happy to discuss further – just give us a call.